Ice Cream Co-Op 2021

Approaching a more vibrant, optimistic summer of 2021, my small creative team was tasked with not only upping the ante for the yearly ice cream promotion, but prominently featuring all five brands participating in the co-op. Knowing the campaign would live across all channels, we ideated and shot eye-catching photography that combines innovation, visual intrigue, and appetite appeal.

Drip, drip.
Here is the GIF I concepted and brought to life at the front of Whole Foods' homepage.
GIF I concepted, directed, and designed for an email hero and social media content
GIF I concepted, directed, and designed for an email hero and social media content
In store poster I concepted, directed, and designed
In store poster I concepted, directed, and designed
Storytelling through Instagram to support the promo
Storytelling through Instagram to support the promo
Working with our Social Media team, we created buzz for the ice cream promo by crowdsourcing votes to determine a new WFM ice cream flavor. This campaign saw unbelievable engagement and will help shape WFM's social media strategy moving forward.
Working with our Social Media team, we created buzz for the ice cream promo by crowdsourcing votes to determine a new WFM ice cream flavor. This campaign saw unbelievable engagement and will help shape WFM's social media strategy moving forward.
Unbranded ice cream shot to support the promotion on Amazon.com
Unbranded ice cream shot to support the promotion on Amazon.com
Sketch to pitch the concept to leadership
Sketch to pitch the concept to leadership
Team
Art direction: Me & Morgan Gosda
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