We've all got questions, some we don't even know yet. The first step is accepting your stupid (yes, I mean "your").
The second is fixing it.
This campaign was a study in what limits could be pushed. Yahoo Answers is an immensely struggling brand, so we explored what it would be like to turn the lameness into intrigue in an unexpected, eye-catching, slightly insulting way.
AD: Me / CW: Brennen Cooke