This campaign was actually created for March/April of 2020, so as you can imagine, we had to pivot and rethink it to be used in 2021. Though I wish we could've used the original concept I came up with to pay off the imagery, "Everything's looking rosé" (finessed by the lovely writer Jen Cheng), the project was a success.
One of my favorite photo concepts to date — and probably the easiest to design when the imagery does all the heavy lifting.
Aisle blade in store
Line I wrote and designed as part of assigning "personalities" to each rosé based on information about them
Art direction: Me & Avalon Mckenzie. Copy: Sean Scott. Photography: The Voorhes.