In store poster I concepted and designed as part of the "Summer On" brand campaign. Colorful wine photography shot by Alex Lau.
Art direction: Me & Avalon Mckenzie. Copy: Sean Scott.
Summer 2021 needed to be two summers in one. Normally operating within strict brand guidelines, the art direction was able to break out of them with a burst of color. Wine shots can be difficult to innovate, but with the support of WFM's wine team we were able to bring my colorful glasses idea to life.