Summer On: Wine Edition

Summer 2021 needed to be two summers in one. Normally operating within strict brand guidelines, the art direction was able to break out of them with a burst of color. Wine shots can be difficult to innovate, but with the support of WFM's wine team we were able to bring my colorful glasses idea to life.

In store poster I concepted and designed as part of the "Summer On" brand campaign. Colorful wine photography shot by Alex Lau.
One of the in store posters I designed for individual wines in the "Summer On" campaign look
One of the in store posters I designed for individual wines in the "Summer On" campaign look
Instagram story created to educate viewers about the wines in a fun, approachable way
Instagram story created to educate viewers about the wines in a fun, approachable way
Taproom menu I designed
Taproom menu I designed
Photography by Alex Lau
Photography by Alex Lau
Summer 2020 hero shot. We had a much more playful campaign for this that I dubbed "Got it made in the shade" but unfortunately pivoted due to the pandemic.
Summer 2020 hero shot. We had a much more playful campaign for this that I dubbed "Got it made in the shade" but unfortunately pivoted due to the pandemic.
My original sketch for the concept & photography idea "Got it made in the shade."
My original sketch for the concept & photography idea "Got it made in the shade."
Team
Art direction: Me & Avalon Mckenzie. Copy: Sean Scott. 
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